The 63 km long and 5 km wide island has developed into a very popular holiday destination.

Pag Island is one of the biggest in the Adriatic Sea. The rugged mountains which in places are covered by wild flowers, shrubs and sage, give the island its special appeal. Pag is also famous for having the biggest stone and rock area on the Adriatic coast. The herbs used for the well-known Pag Island cheese grow among these rocks. The island has been one of the most popular destinations for holidaymakers who know Croatia, for years.